These dealers import bikes in bulk from wherever in the world they can get them cheaper. Most are UK-specification, but check the speedo reads in mph (stickers will do - they are legal!) and the headlights dip to the left.
Generally excellent service/parts
back up
Likely to take your existing bike
as part exchange
Bikes will be 'official' UK-market
models
Low-rate finance deals
Full manufacturer warranties
Premium prices (but these are falling
thanks to competition from import
dealers who ship in cheaper bikes
from abroad)
One-on-one sales tactics might be
intimidating for some
BUYING OVER THE INTERNET
Manufacturers have been slow to offer their bikes over the net. Many believe going to a dealer and establishing a relationship is the best way, for now.
Quick and easy for those who
know exactly what they want
Avoids face-to-face negotiations
Very few manufacturers sell online - and those who do generally offer scooters and special editions
Exchanging large amounts of cash over the net may put off some
